PRESENTATION

Maximizing Accreditation ROI & Marketing Your Accredited Status

Thursday, December 4 | 3:45 PM - 4:45 PM

Accreditation represents a major investment of time, energy, and resources for children's behavioral health organizations. But are you getting the full return on that investment? This engaging session, led by a nationally recognized accreditation expert, will show you how to leverage your accredited status to build trust, increase visibility, and strengthen stakeholder engagement. We'll examine practical ways to use your accreditation to enhance credibility with families, funders, staff, and referral partners. You'll learn how to craft messaging that communicates what your accreditation really means and how to weave that message into marketing, fundraising, recruitment, and partnership-building efforts. Attendees will also explore how accreditation outcomes can support internal improvement initiatives and inform strategic planning. Whether you're newly accredited, preparing for renewal, or looking to energize staff around quality standards, this session will equip you with the tools to make accreditation more than a milestone, it will become a strategic asset.

Learning Objectives: 

• Discover how to leverage your accreditation status to enhance credibility, attract talent, and build trust with funders, families, and partners.
• Learn to align accreditation outcomes with marketing, development, and recruitment strategies to maximize organizational impact.
• Understand how to integrate accreditation milestones and achievements into your public messaging and strategic communications.

About the Presenter

Jennifer Flowers, MBA, founder and CEO of Accreditation Guru, Inc., is an expert in accreditation – from her detailed knowledge of the nationally recognized accrediting bodies to broad based issues such as mandates and federal regulations. With over 20 years of experience, Jennifer, along with her team of consultants is exceptionally qualified to assist both community-based and facility-based programs to become nationally accredited. Since starting Accreditation Guru in 2009, Jennifer has helped over 200 organizations in the mental healthcare, substance use treatment, human/social services, child welfare and education fields to achieve accreditation. Jennifer’s expertise also includes long-term strategic planning, board of directors’ development, and quality improvement program design and risk management strategies. Prior to founding Accreditation Guru, she served as the Director of Accreditation Commission at the Council on Accreditation (COA). Accreditation as a standard for the highest quality of care is something Jennifer strongly believes in and is invited to many conferences every year to speak on the benefits derived from, process of and investment in, achieving accreditation. .